Experience.
Perspective.
Results.
Different challenges. Consistent Outcomes.
Selected Experience
The organizations represented here span industries, missions, and audiences. While the challenges varied, the outcomes they were seeking were remarkably consistent: stronger engagement, successful transformations, effective communications, operational readiness, and measurable progress.
Creating Clarity in Complex Environments
Walt Disney World Resort
Challenge
Within Disney's newly launched EPCOT Innoventions Pavilion, sponsors, Disney stakeholders, and guests each had different expectations for branded experiences. The challenge was to create activations that advanced sponsor objectives while supporting Disney's brand promise and enhancing the guest experience.
Approach
Collaborated closely with sponsors and Disney teams to uncover compelling technology and brand stories, then reimagined them as engaging experiences that aligned partner goals with the Disney guest experience.
Outcome
Transformed sponsor activations from traditional brand placements into interactive experiences that delivered greater value for guests, strengthened partner engagement, and created stronger alignment among all stakeholders.
Impact
Increased partner satisfaction from 35% to 90%
Achieved 100% sponsor renewal
Increased sponsor investment by 50%
Increased Pavilion guest traffic by 55%
Increased Pavilion length of stay by 75%
California Department of Public Health
Challenge
Healthcare professionals needed to prepare for chemical, biological, radiological, nuclear, and explosive (CBRNE) incidents—rare but high-consequence events requiring the rapid application of complex emergency response protocols.
Approach
Partnered with subject matter experts to translate highly technical preparedness content into a digital, interactive, multi-module learning experience that made critical concepts easier to understand, retain, and apply.
Outcome
Created an engaging training experience that helped healthcare professionals build understanding and preparedness for some of the most complex emergency scenarios they could face.
Impact
Developed a comprehensive emergency preparedness learning program for California hospitals
Delivered statewide training supporting healthcare readiness
Earned recognition from the California Department of Public Health for delivering exceptional results
Building Alignment Around Shared Goals
Kodak
Challenge
As consumers transitioned from film to digital photography, many struggled to understand what happened after they took the picture. Downloading, organizing, printing, and sharing digital images felt unfamiliar and complicated, creating barriers to adoption.
Approach
Designed and led a 40-city experiential marketing tour that allowed consumers to experience Kodak's EasyShare system firsthand, demonstrating how digital photography could become simple, intuitive, and accessible.
Outcome
Helped transform digital photography from a complex technical process into an experience consumers could easily understand, adopt, and integrate into their daily lives.
Impact
Created more than 40,000 hands-on consumer experiences
Contributed to Kodak's rise from #4 to #1 in digital camera market share within three months
Turning Vision Into Action
Navigating High-Stakes Moments
Disney Parks & Resorts
Challenge
Preparing a global organization to identify emerging issues, respond effectively to crises, and make sound decisions under pressure required more than crisis plans. It required a shared culture of preparedness, clear response frameworks, and alignment across leaders, business units, and operational teams worldwide.
Approach
Developed an enterprise-wide crisis preparedness and issues management program spanning Disney Parks & Resorts world-wide, Imagineering, and Disney Interactive. The initiative included crisis communications and response plans, executive training, scenario-based exercises, and an issues management framework designed to strengthen early warning, information sharing, and coordinated decision-making.
Outcome
Created a culture of preparedness that improved organizational readiness, strengthened leadership response capabilities, and established proactive mechanisms for identifying and addressing issues before they escalated.
Impact
Developed 8 enterprise crisis response plans
Created 20 scenarios for each plan
Trained more than 120 leaders
Implemented a global issues management framework
Established monthly issue-sharing and escalation forums among Park Vice Presidents worldwide
Enterprise-wide adoption across Parks & Resorts, Imagineering, and Disney Interactive